About us
Founded by senior marketing and brand leaders, United Influence combines deep commercial expertise with a modern understanding of influence, partnerships and audience behaviour.
Having worked across brand, hospitality, destinations, retail, sports, entertainment and partnership strategy, we understand the pressures businesses face to remain relevant, commercially effective and culturally connected in an increasingly fragmented landscape.
Our approach bridges the gap between brands, talent and leadership teams, combining strategic thinking, creative alignment and measurable performance to create partnerships designed for long term value.
We believe meaningful partnerships should deliver both cultural relevance and measurable business impact.
Louise Errington-Thomas
Co-Founder
louise@unitedinfluence.co.uk
Louise is a senior marketing and brand strategy leader with over 20 years’ experience working with established destinations and consumer brands at key moments of evolution, repositioning and growth.
Her focus is on providing clarity, prioritisation and senior level judgement, aligning brand ambition with commercial reality.
She led marketing for Battersea Power Station across B2C, B2B and Residential, with responsibility for brand strategy, international tourism marketing and major placemaking initiatives. She worked closely with executive leadership, commercial and leasing teams to reposition the destination on a global stage and deliver measurable brand and commercial outcomes.
Previously, she held senior consumer marketing roles at The Crown Estate and at intu Properties, overseeing flagship London destinations including Regent Street and St James’s, alongside major regional assets such as Trafford Centre, Lakeside, Metrocentre, Rushden Lakes and Fosse Park. Her work centred on building enduring destination brands, driving sustained footfall growth and delivering integrated strategies that balance long term brand value with immediate performance.
With experience spanning hospitality, retail, property, leisure and tourism, she brings clear thinking, disciplined decision making and practical strategies that translate into impact.
Lesli Finn
Co-Founder
lesli@unitedinfluence.co.uk
Lesli Flinn is a strategic brand and marketing leader whose distinctive ability to connect long-term brand strategy, commercial performance, and the cultural zeitgeist enables brands to translate their vision into measurable impact.
From start-ups to multi-national clients, Lesli focuses on finding pragmatic solutions to the real-world challenges brands face in creating awareness, demand, and sustainable growth.
She specialises in defining and delivering brand-led commercial strategy in complex, multi-stakeholder environments, bringing together creative vision, data-led insight, and operational realism.
With over 20 years’ experience, her work spans integrated brand and marketing strategy, digital marketing transformation, placemaking, brand partnerships, and licensing, at organisations including The Crown Estate, London 2012 Olympic & Paralympic Games, Vue Cinemas, and board-level independent governance roles.
Across diverse sectors, from iconic destinations, global retail, and leisure, to publishing, property, and major international sporting events, Lesli delivers thoughtful strategies that result in powerful audience engagement, increased brand value, and commercial results.